I’m afu, an illustrator from Taichung and the creator of “afu Illustration Journal.”
Since 2003, I’ve been drawing every single day. It’s been almost twenty years walking this creative path — from simple line art to watercolor illustrations. Each piece reflects my emotions and thoughts, capturing moments of life and inner feelings.
To me, “afu Illustration Journal” is more than just a collection of artworks — it’s a way for me to connect and communicate with the world.
Through my illustrations, I hope to bring you warmth, serenity, and a sense of gentle companionship.
afu Illustration Journal is an original illustration brand from Taiwan, focusing on hand-painted watercolors that depict the warmth of everyday life and the scenery of the heart.
Since its founding, the brand has grown quietly and steadily for nearly two decades. Starting with simple monochrome line drawings, afu gradually developed a unique and healing watercolor style through patience and dedication.
The signature character “Big White Rabbit” symbolizes the creator’s emotions and has accompanied many through moments of loneliness and hardship, becoming one of the brand’s most soulful icons. afu believes that images are a silent yet powerful language. Drawing is a form of emotional communication that transcends culture and distance. Through each illustration, afu hopes to share this gentle power, bringing moments of comfort and joy to people’s daily lives.
afu (born in 1984) is an illustrator based in Taichung, Taiwan.
She specializes in watercolor illustrations that capture the warmth of everyday life and the quiet beauty of emotional landscapes. Her signature character, The White Rabbit, serves as a gentle symbol of inner strength, companionship, and a deep connection to family and memory. After graduating from high school, afu was accepted into university, but quickly realized that her true passion lay in illustration. As there were no illustration departments available at the time, she made the bold decision to leave school just one week after enrolling. In 2003, she began her journey as a full-time illustrator.
Between 2006 and 2009, afu lived in Taipei, where she worked on a wide range of commercial illustration projects in fields such as publishing, branding, and advertising. Although the work was diverse and enriching, she eventually discovered that her deepest joy came from creating personal, heartfelt stories through art.
In 2010, afu returned to her hometown Taichung and established her own studio, focusing on watercolor painting, original character development, teaching, and picture book storytelling. Her art is rooted in everyday inspiration and uses layered watercolor techniques to create soft lighting and emotional depth. Through her work, afu hopes to offer comfort, imagination, and a quiet sense of presence to those who encounter her illustrations.
